I remember my first summer as a handmade seller. I was coming off of the high I experienced during the holiday season and figured that was how the sales were going to continue from now on. I was doing everything right, my SEO was in order, and this was how things were going to remain.
I was sure of it!
And then crickets. It seemed like overnight, no one was buying anything. I was so depressed and figured it was something I was doing (or not doing!) that was causing a slump in sales.
(It totally wasn’t, but it’s hard to shake that feeling!)
Summer can be an extremely frustrating time for sales as a handmade seller. The weather is great, the kids are out of school, and most people are traveling or exploring their summer bucket lists. Very few people’s minds are actually on buying products, and even worse yet when they do, it’s not a handmade product that they’re after.
So how do you keep motivated during slow sales, when it feels like no one is interested?
Friend, I’ve been there!
You feel like giving up, closing up shop and heading out to join the mass of people enjoying the summer weather. The sales aren’t coming in regularly, and so your motivation withers and dies.
You ask yourself questions like:
“Why should I continue doing this if no one is buying anything” and “What’s the point?”
Sometimes slow sales can be a blessing in disguise. You know all those things that you never have the time to do while you’re so busy filling orders? Now is the perfect time to attack them!
Keep Motivated During Slow Sales
#1. Use Downtime to Spruce Up Your Shop
Having slow sales is not the end of the world. In fact, this is a great time to attack those long-forgotten tasks on your to-do list. Go into your Etsy store and see what you can do to make it better. Who knows, maybe this will get your listings seen more often in the search results!
All those listings that aren’t performing very well? Now is the time to fix them! Check out your SEO and see if there’s something you could be doing better. It’s a great way to stay motivated during slow sales!
Do you need to change up some keyword phrases?
Maybe it’s time to take some new pictures of your products!
How about editing your descriptions to make them more concise?
Whatever those tasks are that you need to do, this is the perfect opportunity to give them your full attention.
#2. Work on New Product Lines
If you’re like me, then you have about a million product ideas floating through your brain. You want to create so many new things, but you just don’t feel like you have the time. Well, my friend now is the time! What better way is there to stay motivated during slow sales than to let your creativity out to play!?
Do some sketches of new ideas you want to create. Check out some new patterns, or browse Pinterest for inspiration. Is there someone you follow who has an awesome new product out? What can you do to make that into something of your own?
All those new awesome products will never see the light of day if you don’t devote some time to creating them. And while sales are slow seems like the best time to work on some of them, doesn’t it?
#3. Connect with Your Audience
When we get so busy filling orders and doing our day-to-day tasks, we often forget that our fans are out there. While sales are slow is a perfect time to post more on social media, or check in with people that you follow.
A better idea would be to combine #2 and this step together and do some audience research.
What do they think of the new fabric that you’re using?
Do they prefer solids or stripes?
What about this color, are you leaning more towards red or yellow?
All of these are great things you can use to connect with your audience and make them feel more part of your process. Plus, it will help keep you motivated during slow sales times. People are buying from you because they want to buy from a real person. What better way to showcase your real person than to take them behind the scenes of your business and include them in the creative process?
Whatever you do to connect with them, take the slow sales slump as a blessing and reach out to your fans. Make some friends and connect with them on a more personal level. You never know what opportunities could come from it!
Another way to stay motivated during slow sales could be to finally buckle down and look for that virtual assistant you know you need to hire! You can get a good working relationship established with her right now so that you’re working like a well-oiled machine come the crazy-busy holiday rush!
Staying motivated during slow sales is tough, I’m not going to lie.
But if you can take the downtime to work on some other projects that excite you, or get your Etsy shop in the best shape possible, slow sales can really be awesome.
If you want to take your downtime to check out virtual assistants, I would love the opportunity to chat with you about your business goals and how I can help crush them for you!
Click here to schedule your free, no-obligation, 20-minute video chat with me and we can talk and see if we’d be a good fit working together!