Did you know that Pinterest is one the fastest growing social media platforms out there? That’s why it’s so easy to grow a handmade business with Pinterest! It’s a fun place to kick back and brainstorm ideas, to get a feel for new products, and trends. There are tons of helpful articles, recipes, blog topics and so much more! I love getting lost in the images and great ideas that show up there.
Pinterest is classified as a social media platform, but honestly, it’s just a visual search engine. It’s like Google with magazine cutouts. The benefits of using Pinterest in your Etsy business cannot be overstated!
The question for handmade sellers though, has always been how to tap into this power for their own business? Well in this article, I’m going to cover six ways Pinterest can grow your handmade business and help you bring more traffic to your shop. So here we go!
Grow With Pinterest
1. Increased Brand Awareness
As a small business owner, you know the struggle all too well of competing with the “big guys”. You say something like “Target” or “JcPenny” and everyone knows what you’re talking about. As a small business owner, you don’t have that name recognition for your biz.
While Pinterest isn’t the “be-all/end-all” to get your brand noticed, it can seriously make a dent in that for you. The more you use it, the more the pins start to get out there, and the more eyeballs are on your brand.
2. Additional Traffic to Your Shop
The more you use Pinterest, the more potential you have for additional traffic. This traffic could lead to increased sales, which is kind of the point, right? Everyone on Pinterest is searching for something, and when they find a pin they like, it gets pinned. Then someone else pins that pin, and two more pin it, and on it goes.
Eventually, someone will click on that pin because they adore what they see and cannot live without it. (Obviously, because you have the cutest stuff!) If only two or three people out of 100 clicks to your shop, and they turn into sales, I’d call that a success!
3. Pinterest Ties in With All Your Social Media
What’s the big deal about this? The big deal is that if someone sees an image that you’ve posted on Instagram and wants to save it for later for reference, Pinterest is a great way to do that! They even have a browser extension that you can install to pin images directly from the webpage that you’re viewing. (Which is super cool!)
This makes it so much easier for people who love your content to click and save to their boards right away. Once they do that, #2 comes into play, and that’s what we want!
4. Staying on Trend for Business is So Easy!
One of the easiest and fastest ways to stay on trend these days is to check out what people on Pinterest are pinning. I love following people that inspire me and seeing what kinds of things they’re pinning. This gives me a great idea of what kinds of things are trending.
I’ve also found this to be a great way to come up with new product ideas for my own business. I can best serve my audience when I know what it is that they’re looking for, and Pinterest affords me this opportunity.
5. Cross-Promote Locally
Pinterest Place Pins are a special type of pins that allow certain pins to have metadata included such as location, and phone number. If you do in-person sales, or even doing a craft fair or event, these kinds of pins could come in super handy!
Get your pins out there circulating a few weeks before your event, and watch as the traffic to your shop comes in. (It might even be a good way to promote the show or shop for other vendors!)
6. Investing in Pinterest Pays Off Long-Term
Your pins on Pinterest last forever. And as a result of that, your quality content has a longer shelf life than any other social media add or boost. Feeds drive other digital channels, which means recency reigns supreme.
Since discovery and search are what Pinterest is made of, the content has evergreen value. So when you create high quality, relevant Pins and optimize your Etsy shop or standalone website, you’ll see results.
Pinterest is Waiting for Your Business!
If you’re excited to get your handmade business up on Pinterest, but you’re overwhelmed with where to start, then you’re in luck! I offer Pinterest setup and management to my clients, and they are loving it!
Are you unsure of whether we’d be a good team? Click here to schedule your free, no-obligation discovery call with me, and we’ll talk about your business goals, and how I can help you crush them using Pinterest!